Darn Tough

Our first sock was a running sock. We knew we had to get our socks on people’s feet for them to feel the Darn Tough difference. So, in 2004, we knit 3,500 pairs and handed them out for free to runners participating in the Vermont City Marathon. Legend has it that some are still wearing them. Backed by our lifetime guarantee, we pledged to replace our socks if they ever ripped or lost durability. And after nearly two decades, we're still doing that.

8 products